Defining your Value Proposition with Financial Planning Software

As advisors, one of our biggest pain points is defining our value proposition. With the market being as competitive as it is, we’re fretting about fee compressions and performances and how we’re going to distinguish ourselves from our competitors. The fact of the matter is that clients will pay for your service if you bring value to the table. And often times, that value includes utilizing financial planning software.

Define what your value proposition is and bring it to the table.

One of the biggest problems we see that transcends every service industry is that when you begin to feel insecure and are unsure of what your value is, you pile on more stuff to give away. We as advisors are one of the biggest offenders on that train. Not necessarily because we are insecure, but because our competition is providing more. The only way to solve this issue is to increase productivity, which ultimately includes implementing new technologies.


What it all boils down to is pinpointing the product you’re selling – whether it be returns, organization, management, etc., and leveraging the tools that will allow you to bring the highest level of value to the table. By doing this, your clients are likely less price conscious, allowing you to forgo fee compressions.

Benjamin, the latest wealth management tool, was created by advisors, for advisors to help bring more value to your clients while eliminating major pain points along the way. Benjamin is able to:

  • Intelligently communicate with clients via chat or text message.
  • Send you custom alerts when a client’s portfolio goes above or below your present allocation.
  • Schedule your meetings and send reminder texts to keep you up to date.
  • Create dynamic lists that automatically add, remove, and send conversations to clients based on AUM, age, allocation, and more.

Ready to see what Benjamin can do for your business? Reach out to us here and we’ll get you started with a free demo.

woman working with financial planning software