What is a Digital Assistant and How Can it Help Advisors

Whether you work in a large firm or have your own business, one thing is the same: you wouldn’t mind having an extra set of metaphorical hands on deck to help you with some of the more administrative duties that being an advisor entails. Luckily, with the rise of the digital age, advisors now have access to technology to help. The best way to take that administrative weight off of your shoulders? With a digital assistant. That’s why we’d like to officially introduce you to Benjamin, the world’s first digital assistant created for advisors by advisors.  

In order to get the most out of Benjamin, there are a few things to keep in mind. 

3 tips for effectively using a digital assistant:

1. Know all of its capabilities before putting it to the test

A digital assistant is here to make your life easier, but it can’t do that unless you’re familiar with all of its offerings. Be sure to do a deep dive and get to know the ins-and-outs of everything your new technology can do. The more familiar you are with its capabilities, the more you’ll get out of it, and the easier it will be to automate other aspects of your business using the tool. Check out an overview of what Benjamin can do for you here. While you’re there, chat with Benjamin to sign up for a free demo. 

2. Remember your digital assistant is just that: an assistant

While a digital assistant can help you streamline processes and complete many different tasks, it can only work if you work alongside it. Because your digital assistant is taking care of your more administrative tasks, it’s easy for those processes and tasks to get pushed to the back of your mind and forgotten about. Since it’s no longer something you touch, it’s important to remember to check in on the ‘work’ your digital assistant has done every so often. After all, you wouldn’t let weeks or months go by without checking in on an employee. This way, you’re up to date with different meetings that have been scheduled, paperwork that has been filed, and allocations that have been updated. 

3. Introduce the technology to your clients

Creating good client-advisor relationships is what sets your business apart from others. With the emergence of the digital age, clients now expect to be able to easily access and engage with their information. In fact, according to a study done by Ernst & Young, 60% of consumers want access to their financial tools on a single platform, whether that be an app or online portal.  Introducing your clients to your digital assistant technology will not only show them that you’re invested in and thinking about their desires, but will also allow for complete transparency amongst both parties, ultimately strengthening trust and reliability.

At Wela, we know just how important relationships are to your business. That’s why we built Benjamin to augment the financial advisor, create efficiencies, and deepen relationships without losing that personal touch that makes you as an advisor so valuable. 

Benjamin, your digital assistant, is able to:

  • Intelligently communicate with clients via chat or text message.
  • Send you custom alerts when a client’s portfolio goes above or below your present allocation.
  • Schedule your meetings and send reminder texts to keep you up to date.
  • Create dynamic lists that automatically add, remove, and send conversations to clients based on AUM, age, allocation, and more.

Ready to see how Benjamin can help your business? Reach out to us here and we’ll get you started with a free demo!

digital assistant